How to Become a Reo Agent – Generating Reo Leads

Getting into the world of REO’s and generating- Mail them promotional items with your name / logo /
consistent, REO leads is one of the best ways tocontact information
guarantee a constant flow of income for your Real- Mail them every month with a unique item (holiday
Estate business. The following is a list of tips and trickspostcard, sports schedule, etc)
the top agents have used to start and grow their REOThis one simple step will put you far above the rest of
and BPO business.your competition!
Using these steps and HARD WORK, you canStep 3: When you get a REO Client, WOW Them!
dominate the REO and BPO market in your market.Most asset managers have literally hundreds of REO's
Step 1: Find The REO Banksthey issue every week. If you can get them to
You can be the best agent in the world, but if theremember your REO listing and your name, you will
banks, asset managers and lenders don't know aboutget the next REO lead they have in your market area.
you, you will never earn a cent. You need to start by- Personally email your client and Thank them for
finding an up to date, quality list of companies thatassigning you the REO.
need REO agents.- Send them a Hand Written thank you card
You can start by calling local banks, lenders etc, but- Do a great job on your REO (many agents forget
the fastest way to break into the REO business is tothis step)
purchase a list from a reputable provider. Much time- Market your reo and send your client updates
should be spent on finding the right list. The best REO /A thank you card can go a long way to helping a
BPO Bank list is HERE. Use it!REO client remember you and provide you future
Remember, if you don't focus on the right REO leads,REO leads!
the next steps are worthless.Step 4: Use the right REO tools:
Step 2: Impress The REO LeadsMany of the daily tasks of a REO agent can be
Most agents will simply email or call the REO leads andrepetitive. Using the right REO tools can help you
request to be added to their list of authorizedspend your time on the tasks that turn your REO
providers. WRONG!leads into REO income.
In this market, these banks and lenders are gettingThe best site to review the available REO agent tools
dozens of these calls every single day. You need tocan be found HERE
be stand out!Step 5: Repeat
The key to being remembered is treating the REOGetting into the REO business is hard work, but if you
leads like you would any other, high value real estatefollow the above steps, you wil be amazed at the
client:results you can achieve.
- Email them weekly/monthly with stats on yourDON'T QUIT!
market