| The process is a long one after foreclosure for banks. | | | | pictures and it helps the buyer make an emotional |
| The banks take weeks after foreclosure to get their | | | | connection. Investors and the individual buyer now |
| paperwork together, do evictions and minor clean up | | | | searches the internet to find homes that they can get |
| and make the assignments to the real estate brokers | | | | serious about buying. It is very important to give them |
| who they have hired to handle their properties. But the | | | | enough information to make a decision. |
| time of clean up and eviction is not the problem, it is | | | | Video Adds Details that Photos Can't |
| how to round up buyers so that these properties sell | | | | Taking video has expanded on the process for buyers |
| almost immediately as they enter the market. I believe | | | | when they are searching the internet. If you can show |
| my company has solved the problem of rounding up | | | | the buyer the home in detail by exposing the floorplan |
| buyers before the home enters the market. As soon | | | | that photos can not, then the buyer can make a more |
| as we get the assignment for the home, we start the | | | | qualified opinion on what they need to look for when |
| process of rounding up buyers. We use video, photos | | | | they visit the home to avoid overwhelm and make the |
| and massive email lists to contact our investor clients. | | | | decision process of a yes or no quicker. Video on the |
| We send them to the over 10,000 buyers and | | | | internet is the newest, latest and greatest process of |
| investors that we aggressively mail to. I use my radio | | | | delivering the goods. |
| show to solicit buyers who want to be notified of | | | | Having a List to Market To is An Important Tool In |
| homes before they come on the market and round up | | | | Creating Action |
| hundreds of buyers every week from that avenue | | | | Gathering a list of investors is also another must in the |
| alone. Usually we have many buyers lined up before | | | | world of bank owned homes. Creating the action |
| the home hits the market with a list price in the multiple | | | | before the home gets the "real market" is powerful for |
| listing service. | | | | the bank. But the more important part is to give your |
| Most Listing Agents Add Only One Photo | | | | investor list the "edge". If you think about 10 years ago |
| Most banks are thinking that using the multiple listing | | | | in real estate, buyers came to agents to see what |
| service is the most aggressive way of marketing. And, | | | | they had listed. Many buyers still do the same thing |
| because they believe that all agents are the same | | | | even though they have access to the internet and the |
| when it comes to marketing, they don't require much | | | | inventory. And, in the bank owned property world |
| of the listing agents. As a result, many of the bank | | | | where listing brokers have over 40% of the inventory |
| owned listings in the MLS have one photo or | | | | that they have been assigned "waiting to enter the |
| sometimes no photo. | | | | MLS," there is something very important in a buyer |
| Getting Buyers Serious Before They Visit the Home | | | | seeking what is coming on the market now. |
| With Photos | | | | I invite you to learn more about marketing |
| Even for buyers of a 100K home, they like to see | | | | foreclosures... |